May 16th, 2011
“Ours has been the first [expedition], and doubtless to be the last, to visit this profitless locality.”
-Lt. Joseph Ives, after visiting the Grand Canyon in 1861.
Joespeh Ives was part of the first U.S. War Department Expedition into the area. It was basically his job to go out and scout the regions for trade prospects and resources. His limited vision left him to boldly claim the worthlessness of the mighty Colorado River and the Grand Canyon.
Recall that this ‘profitless locale’ now encompasses Las Vegas.
Lt. Ives was the supposed to be the expert. Yet he couldn’t have been more wrong (though his right hand man did have amazing chops). How many experts do you know? How many experts tell you about a profitless locale? I’m referring to your blog, your new business, your struggling old business, or your wild ideas that even your spouse struggles to believe in.
Ignore the experts. Become the expert and re-write history.
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I nicked the above photo from the ever-inspiring blog No Promise of Saftey. Urban explorers to the absolute extreme. Talk about re-defining what it means to be an expert!