Become the Expert

posted in: Uncategorized | 12

April 13th, 2011

Okay, so consider this an addendum.

 

An astute reader pointed out that my last post was lacking something important. Brian from Lessons in Movement Making left a comment that really hit me. He added that it’s not just about Ignoring the Experts. It’s about becoming an expert yourself, and then taking it to the next level.

 

And he’s right.

 

The experts can’t see the future. There are no oracles in any field. No one knows the future. Perhaps only in astrology but you get the point…

 

The blogging platform is too saturated. The future of blogging is paid access. Become a success blogger. All this advice on how to make money online, create location independent income, and on and on and on…. It’s been heavily written about already- the noise of the internet at its finest.

 

 

But get this: The greatest minds have been saying this sort of thing for hundreds of years. The medium may have changed, but the message remains the same.


“The multitude of books is a great evil. There is no limit to this fever for writing; every one must be an author; some out of vanity, to acquire celebrity and raise up a name, others for the sake of mere gain.”
Martin Luther, German Reformation leader, circa 1530s.

 

 

Ignore the experts. Become one yourself.  Then take it to the next level.

 


12 Responses

  1. Brian Gerald Murphy

    You nailed it! Especially this,

    The blogging platform is too saturated. […] All this advice on how to make money online, create location independent income, and on and on and on…. It’s been heavily written about already- the noise of the internet at its finest.

    There’s enough garbage out there, we don’t need anyone piling more into the mess. Thanks for the reminder, and the challenge to become greater!

    • It’s tempting to buy what the experts are selling, but there seems to be something even stronger pulling me to focus on my own gut feelings.

      Create. Be useful. And yes, become greater!

  2. Yes, yes, yes, yes, yes. This is spot on! Finding something unique to say is virtually impossible. The leaders are those who say it in the most compelling way. The way in which the readers will be forced to stand up and take notice. It doesn’t matter who says it first, it’s who says it loudest and most interestingly that seems to be the point these days.

    • This is exactly why I’ve been finding so much solace in Seth Godin’s works. His message always come back to ‘we need you!’. We need people who question these things and come up with better solutions. Poke the box! 🙂

  3. I’ve been reading Seth Godin’s stuff lately as well.
    I also read recently a quote that basically states that unused creativity is not benign. It is essential that we use our creativity, go with our gut feelings and find our unique voice.

    • Interesting quote. I agree, it’s never benign. We have to keep tapping into it! Thanks for sharing.

  4. Philipp Knoll

    Hey David,

    Its a great article and made me want to share my thoughts here as well.

    I believe blogging if far from dead – in fact it is not even grown up – and I can’t see paid access to be the future.

    There are millions of blog and it is hard to find the really good ones but take a look at how many bloggers actually stick around. The first excitement fades, people notice that blogging is work (not a free income stream – there is a lot of investment on the authors part before you can think about starting to earn the first dollar) and they abandon their sites. So, that rules itself out pretty soon.

    Paid access will work for the top bloggers like Gary V, Tim Ferris etc. They have a hugh number of followers and will most certainly be able to find a decent number of fans willing to pay for their content.

    For the average blogger with a couple of hundred reagular readers this will not be the future. If we all jump on that wagon we’d just be in another rat race. We’D all be competing against each other over readers’ dollars. Readers won’t be willing to spend money on multiple paid subscriptions a month. Therefore to have a chance bloggers will start spreading what people want to read (writing on demand) instead of creating genuine value and sharing their insight and believes. Bloggers would always fear that if they post this or that people will not like t and leave.

    The future lies in two things (that is judging from what I can see today):

    1) We need to find out how to authentically scale our communication so that we can connect with our growing audience.

    2) We need better filters to find valuable information hidden in the mass of noise. Those can be software or technology but the best filter is still WOM. I like your post and pass it on to others. If you’d write stuff not worthy of my time and the time of my network than I won’t be back and certainly won’t pass it on.

    Well, there are too many people trying to make a living by blogging. They just don’t see it right. This is not meant to be an easy income supporting you while you are out surfing. It is hard work! It is different then a 9-5 job but you have to do none less. You can put all the “How to monetize…” tips aside. It just won’t work if you are not changing your lifestyle to align with what you do.

    Just one more thing: It appears to me that a lot of bloggers start with content on a topic (lets say finishing) and after a little while they change to blog about how to make a living as a blogger. They have read tons of articles on that matter because that is what they had in mind. But they are leaving their tracks of living off their finishing blogs and start adding to the noise in an already crowded niche. If they simply acted out what they learned on their finishing blogs they might end up making good money being an expert in that field.

    Well, David, sorry for that long comment. I hope you and the other readers find some value in it!

    • Phillip, I nominate this comment for the most insightful and engaging comments I have ever come across! This is monumental!

      You hit all the important points, and it almost scares me that I couldn’t agree with you more. I absolutely agree with you that the future is not paid access. In fact, that is the present with some websites (letter.ly) but the purpose of blogging for me is not about getting paid or paying out for info. If that is the future, then I will happily provide an outlet of FREE, ad-free, quality content.

      The future (and the present) will certainly need the two things you’ve pointed out: authentic communication and filters through the noise.

      I think these are perfect topics for future research, reflection, and posts. Perhaps we can team something up. I’d like to bounce around more ideas like this.

      As for the path of a blog, yes, I agree it can certainly shift purposes. I already know this could happen with me once I quit my job and get to my long term traveling. But I don’t want to write for a travel blog. I want to write about relevant topics that engage the critically thinking mind. So perhaps a natural evolution is needed now and then, but I agree, it’s always best to follow your guts (or heart) and do what makes you passionate!

  5. Annie Andre

    David,
    I’m not sure what the future of blogging is.
    But, I completely agree that there is a lot of noise out there and it’s hard to filter it out to find the real nuggets.

    Thanks for motivating me to stray true and authentic to me and my values. I don’t want to be part of the noise.

    • I’m not even sure the future is all that important. We have such a large part of what the future of blogging looks like. The next generation of bloggers may completely uproot everything we thought was right and good. Who knows? I know I will focus on what I believe to be important and relevant for me. And then I will hope it resonates with others!

  6. I like what you’ve said throughout your whole series. No matter what you’re doing on your blog, there’s always room for unique voices to rise to the top.

    “Whatever course you decide upon, there is always someone to tell you that you are wrong.
    There are always difficulties arising which tempt you to believe that your critics are right.
    To map out a course of action and follow it to an end requires courage.”
    -Ralph Waldo Emerson

    Cheers.

    • Matt, this quote needs to be more highly broadcast. I’m going to have to share it for the next post. It amazes me how easily influenced even I can be with any feedback. Comments and kind words go a long way, but surely so do destructive words or comments. It really is important to ignore the ‘negativities’ and impossibilities.

      This Emerson quote is a gem. Thanks for sharing!

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